WebTrends Appoints Darc Dencker-Rasmussen as Vice President of Worldwide Sales and Client Services

WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the appointment of Darc Dencker-Rasmussen to vice president of worldwide sales and client services. Reporting directly to Greg Drew, WebTrends CEO, Rasmussen will be responsible for directing WebTrends industry-leadng client services organization and managing direct and channel sales efforts worldwide, further accelerating the record-breaking sales of WebTrends Marketing Lab™ solutions.


"WebTrends is the leading standard in web analytics for organizations across the world, and I look forward to broadening this market leadership and offering greater expertise as marketers seek out innovative solutions to better fuel their results-based marketing initiatives," said Darc Dencker-Rasmussen, vice president of worldwide sales and client services, WebTrends.

Rasmussen is a seasoned sales professional with more than 20 years of experience in high tech companies. Prior to joining WebTrends, Rasmussen served as senior vice president at SAP, where he was directly responsible for growing revenue from startup to $600 million annually for its CRM business, establishing SAP as the CRM global market leader in the process. Rasmussen also served as vice president of sales and marketing at Newmarket International and vice president and managing director, Asia/Pacific, at SoftBrands. Rasmussen completed his International Baccalaureate and studies in Economics, Accounting and Finance at the London School of Economics, University of London.

"We are extremely excited to welcome Darc to our expanding executive team. His experience leading successful global sales and services initiatives, forging and maintaining strategic alliances, and building distribution channels and partnerships will prove to be tremendous assets as WebTrends enters its next stage of growth," said Greg Drew, CEO and president of WebTrends.