Google,IBM,Microsoft,Verisign and Yahoo Join OpenID

The OpenID Foundation today announced that Google (Nasdaq:GOOG), IBM (NYSE: IBM), Microsoft Corp. (Nasdaq: MSFT), Verisign (Nasdaq:VRSN) and Yahoo! (Nasdaq: YHOO) have joined as its first corporate board members.

With these companies’ deep expertise in Internet and security technology, the OpenID Foundation strengthens the industrywide effort to empower users with portable Web identities, or OpenIDs. This effort helps ensure the evolution of an open and interoperable Internet that helps people take control of how their personal information is used online and helps online businesses attract and retain more users by simplifying and securing the management of digital identities.

The OpenID Foundation was formed in June 2007 to support and promote the technology developed by the OpenID community. Members include individuals, students, nonprofits, startups and industry giants that have come together to develop and promote open identity management on the Web.

OpenID is free technology that simplifies the online user experience by eliminating the need for multiple user names across Internet sites, enabling individuals to take more control and ownership of their digital identities. This user-centric digital identity technology helps users reduce the pain of managing dozens, even hundreds, of user names and passwords, and gives users more control over what personal information they share with Web sites when they sign in using an OpenID.

Today more than 10,000 Web sites support OpenID log-ins, and an estimated 350 million OpenID-enabled URLs exist.

“With this support from these new company board members, the OpenID Foundation will be able to continue to promote and protect the technology and its community moving forward,” said Bill Washburn, executive director, OpenID Foundation. “The community has expanded quickly since the inception of the foundation, and these companies will help bring OpenID into the mainstream markets.”

The industry collaboration supporting OpenID extends not only to the technology itself, but also to the establishment of the OpenID Foundation as an open forum to promote, protect and enable the OpenID technologies and community. The OpenID community has matured rapidly from its inception as a loose coalition of volunteers to the establishment of the OpenID Foundation with a strong mission and intellectual property structure that enables all to participate in developing and implementing OpenID technology. This progress has been made with donations of legal resources by Microsoft and various contributions from Google, IBM, VeriSign and Yahoo!.

“Google shares the OpenID Foundation’s vision of a Web that’s easy to use and built on open standards available to everyone,” said Brad Fitzpatrick, a software engineer at Google. “OpenID was always intended to be a decentralized sign-on system, so it’s fantastic to join a foundation committed to keeping it free and unencumbered by proprietary extensions.”

“Privacy concerns have been escalating rapidly because of repeated incidents involving unexpected personal information loss and user identity theft,” said Anthony Nadalin, IBM Distinguished Engineer and chief security architect, IBM Tivoli software. “As a leader in identity, access and federated identity management and open standards-based software, this is an important step in IBM’s collaboration with other industry leaders to continuously enhance open source projects for user-centric identity management. This effort is intended to provide users with more control and help them to better manage and protect their digital identities.”

“The OpenID community is a key constituency in solving the digital identity problems Internet users face, and will benefit from being represented by the OpenID Foundation,” said Kim Cameron, chief identity architect, Microsoft. “Since Bill Gates and Craig Mundie announced our collaboration with the OpenID community last February at RSA, Microsoft has played a leading role in establishing the foundation’s open policy framework that allows everyone to participate in the development and use of OpenID specifications. Now we look forward to working with the community to refine and drive adoption of the specifications.”

“OpenID enables consumers to take control of their online identity, which in turn will drive trust, privacy and security on the Internet,” said Nico Popp, vice president of Innovation at VeriSign Inc. “Networked identity and authentication services are core elements of VeriSign’s current and future service offerings. Because of this, we applaud the creation of the OpenID foundation and we look forward to contributing to its mission.”

“Yahoo! believes that a truly open Web is the key to the next generation of Internet experiences; OpenID furthers this cause by delivering a free, standards-based solution that the entire industry can embrace,” said Ash Patel, executive vice president of platforms and infrastructure at Yahoo!. “Over the last year we have worked closely with the OpenID Foundation to develop the organization’s intellectual property framework, finalize the OpenID 2.0 specification and adopt OpenID for all 248 million active registered Yahoo! users worldwide. We look forward to collaborating with the OpenID Foundation, its board and community to further simplify the consumer experience of the Web and empower users to take control of their online identity with OpenID.”

OpenID Technology

With the increased use of the Internet to conduct business and the rise of new types of online interactions, such as social networking and user-generated content, innovative kinds of digital identifier technologies are necessary to sustain the “open Web.” OpenID enables individuals to convert one of their already existing digital identifiers — such as their personal blog’s URL — into an OpenID account, which then can be used as a login at any Web site supporting OpenID.

Wide adoption of OpenID reduces the frustration of repeatedly having to register username/password accounts and then later recalling login information for an ever-increasing array of Web sites. For online businesses, these efforts can lower password and account management costs, help reduce the overall risks of security breaches by limiting the amount of customer personal information businesses need to store and protect, and increase both new and return user traffic by lowering the barriers to Web site entry and reentry.

To learn more about the OpenID Foundation, please visit http://openid.net/foundation.

To learn more about the OpenID, please visit http://openid.net.

YHOO: Yahoo! Launches Personal Finance Website

Yahoo! (NASDAQ:YHOO) launched a new personal finance website, which brings together the Internet's most useful tools and information to help consumers manage their personal finances. Yahoo! Personal Finance (http://finance.yahoo.com/personal-finance) offers consumers a suite of new financial centers, covering every major area of personal finance, ranging from "Banking & Budgeting" to "Retirement." The site continues the company's media strategy of bringing together the best tools and information around a particular topic from the industry's leading providers, while also expanding advertising inventory in one of the largest advertising categories.

"The goal of Yahoo! Finance has always been to help our users make informed financial decisions, and now we're able to do that across every aspect of their financial lives," said Peggy White, general manager, Yahoo! Finance. "Not all of our users manage an investment portfolio, but we all manage a checkbook. This presents a huge opportunity for Yahoo! Finance to expand beyond our core investing-focused offerings."

Yahoo! Finance has already established itself as the Internet's number one destination for investing tools and information, and aims to expand its audience size and engagement with the addition of a new personal finance home.

The new Yahoo! Personal Finance features include:

-- Nine resource centers covering every major area of personal finance, ranging from "Banking and Budgeting" where users will receive helpful information on their daily finances, to a "Taxes" resource center that provides the tools and information consumers need for tax planning. Additional resource centers include: Career & Work, College & Education, Family & Home, Insurance, Loans, Real Estate, and Retirement.

-- Twenty-five premier content providers, including CNNMoney.com, Consumer Reports, Kiplinger, The Motley Fool, Smart Money, and The Wall Street Journal.

-- Forty-eight original "How To" guides on a wide range of important financial topics, such as "Plan for the Cost of College" and "Budgeting for a Baby."

-- Sixty-six new financial calculators within different financial areas to help consumers estimate everything from "What would my loan payments be?" to "How much will I need to save for retirement?".

-- Integration of Yahoo! Answers, featuring editorially-selected user generated questions and answers about a variety of financial topics.

-- Advice columns from Yahoo! Finance's 13 financial experts who provide advice exclusive to Yahoo!, including a new career advice column, "The Brazen Careerist," written by author Penelope Trunk.

-- A new personal finance glossary from Lightbulb Press, a leading financial literacy publisher.

New Advertising Opportunities

Yahoo! Personal Finance extends Yahoo!'s platform for advertisers who want to reach consumers as they are considering or researching important life decisions. Yahoo! Finance is already a leading destination for marketers across different advertising categories, and expanding into personal finance will help create new opportunities and increase the engagement of the site's current audience.

The site's charter advertisers for the launch of Yahoo! Personal Finance include E*TRADE FINANCIAL, LendingTree.com, Intuit TurboTax, Progressive Direct, and Quicken Loans.