WebTrends Appoints Darc Dencker-Rasmussen as Vice President of Worldwide Sales and Client Services

WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the appointment of Darc Dencker-Rasmussen to vice president of worldwide sales and client services. Reporting directly to Greg Drew, WebTrends CEO, Rasmussen will be responsible for directing WebTrends industry-leadng client services organization and managing direct and channel sales efforts worldwide, further accelerating the record-breaking sales of WebTrends Marketing Lab™ solutions.


"WebTrends is the leading standard in web analytics for organizations across the world, and I look forward to broadening this market leadership and offering greater expertise as marketers seek out innovative solutions to better fuel their results-based marketing initiatives," said Darc Dencker-Rasmussen, vice president of worldwide sales and client services, WebTrends.

Rasmussen is a seasoned sales professional with more than 20 years of experience in high tech companies. Prior to joining WebTrends, Rasmussen served as senior vice president at SAP, where he was directly responsible for growing revenue from startup to $600 million annually for its CRM business, establishing SAP as the CRM global market leader in the process. Rasmussen also served as vice president of sales and marketing at Newmarket International and vice president and managing director, Asia/Pacific, at SoftBrands. Rasmussen completed his International Baccalaureate and studies in Economics, Accounting and Finance at the London School of Economics, University of London.

"We are extremely excited to welcome Darc to our expanding executive team. His experience leading successful global sales and services initiatives, forging and maintaining strategic alliances, and building distribution channels and partnerships will prove to be tremendous assets as WebTrends enters its next stage of growth," said Greg Drew, CEO and president of WebTrends.

WebTrends Appoints Timothy Kopp as Chief Marketing Officer

WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the appointment of Tim Kopp to chief marketing officer. Reporting directly to CEO Greg Drew, Kopp is responsible for all marketing and branding aspects of the WebTrends business.


With over 10 years of broad-based experience in technology and marketing, Kopp comes to WebTrends from the Coca-Cola Company (NYSE: KO), where he led the Worldwide Interactive Marketing Organization. In his previous role at Procter and Gamble (NYSE: PG) Tim led the Interactive Marketing Organization for the Beauty Care Division, which is approximately $17 billion in annual sales.

"The media landscape is changing as consumers continue to spend more time with everything from online video to mobile devices to gaming," said Tim Kopp, chief marketing officer, WebTrends, Inc. "What's exciting is that WebTrends is uniquely positioned to capitalize on this massive shift by providing the much-needed hub for marketing in these fragmented media channels. It's proving to be the essential solution for enterprise businesses to acquire customers, build loyalty, optimize results, and gain valuable insight from every interaction."

"We are extremely excited to have Tim on our team. His experience leading the marketing efforts for world-class brands like Coca-Cola and Procter & Gamble speaks volumes about his expertise," said Greg Drew, WebTrends CEO and president. "Plus, his leadership role in interactive marketing, his groundbreaking strategies for integrating emerging media into broader communications planning, and his brilliant advertising strategies across multiple media channels demonstrate just how valuable an asset he will be at a forward-thinking company like WebTrends."

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com