SY: Major Companies Select Sybase To Deliver Real-Time Analytics And Enterprise Data Management

Sybase Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile software, today announced that organizations in financial, federal, telecommunications and retail industries have recently chosen Sybase® Adaptive Server® Enterprise (ASE) database and Sybase IQ analytics server to meet the increasing demands of managing and mobilizing critical data throughout the enterprise. These technologies enable the organizations to deliver enhanced customer service, access multiple data sources and pave a path to develop and innovate for the future.

Industry leaders include Samsung Securities in Korea; the South Korean Ministry of Government Administration and Home Affairs; China's Guang Dong Telecom; and the leading retailer in China, Wang Fujing Department Store Group.

“Business challenges impacting our customers’ current enterprise infrastructure require high availability, ability to handle structured and unstructured data in a single context and conformance to stringent regulations,” said Horace Chow, vice president, Asia Pacific, Sybase, Inc. “Business decision-makers continue to turn to Sybase to deliver real-time analytics, providing mission-critical data as well as delivering information anytime, anywhere.”

Samsung Securities
Samsung Securities in Korea has invested in Sybase solutions to support its next-generation operational system. Sybase ASE enables Samsung Securities to deliver results in response to increased customer demand by efficiently handling the order settlement process, thereby helping the securities firm to maintain its leading position in Korea's competitive capital market industry.

Ministry of Government Administration and Home Affairs
In South Korea, the Ministry of Government Administration and Home Affairs (MOGAHA) selected Sybase ASE and Sybase IQ to organize distributed data in an improved interface, delivering more accurate data that is shared by the central government as well as the nation’s 16 provincial governments. MOGAHA supports mission-critical initiatives in the government including future innovation and e-government, support for local governments, as well as measurement of regional development and management of national disasters. The new functionality streamlines processes and eliminates delays, making data management easier and more cost-effective for government agencies. Sybase’s solutions also enable a smooth decision-making system, managing 24 operational functions including finance, tax, telecommunication, human resource and natural disaster response.

Guang Dong Telecom
China's Guang Dong Telecom, a subsidiary of China Telecom Group, built a high-speed customer data system using Sybase ASE and Sybase IQ that delivers a consolidated view of customer interactions and usage trends. This system was implemented to improve customer service for Guang Dong Telecom, and helped the company maintain its leading position in China’s competitive telecommunications market.

Guang Dong Telecom’s Sybase data management system stores, manages and analyzes all the data collected by Guang Dong Telecom. The enterprise infrastructure supports all Network Access business throughout the province, including the local phone network, PHS, wideband network and the Intelligent Network.

Wang Fujing Department Store Group
Wang Fujing Department Store Group selected Sybase to improve its business analysis by implementing Sybase IQ, Sybase ASE, Sybase Replication Server® and Sybase PowerBuilder® solutions. The system will help Wang Fujing track consumer buying patterns across all outlets in near real-time, allowing management to quickly observe trends and adjust merchandise offerings to meet customer needs and increase productivity. Wang Fujing Department Store Group selected Sybase solutions based on their record-breaking performance, high reliability of delivery and outstanding customer service.

About Sybase, Inc.
Sybase, Inc. is the largest global enterprise software company exclusively focused on managing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com