RNOW: Internet Yellow Pages Provider YP Corp Uses RightNow to Deliver Exceptional Customer Experiences While Reducing Costs

RightNow(R) Technologies (NASDAQ: RNOW) today announced that Internet Yellow Pages leader YP Corp. is using RightNow’s complete on-demand customer service, sales, and marketing solutions suite to support its growth strategy and reduce overhead costs.

YP Corp. selected RightNow after an extensive evaluation of available customer relationship management solutions. The company decided to adopt RightNow as its strategic technology for managing customer interactions, based on comprehensive functionality, ease of use, and adaptability to potential changes in the nature and scale of YP’s business. RightNow’s on-demand delivery model was also a critical consideration.

“At this significant point in our company’s evolution, it was essential for us to lay a strong foundation for future growth and profitability,” John Raven, YP Corp.’s chief operating officer, said. “The substantial investment we’ve made in RightNow is providing the technology we need to extend our reach and rigorously maintain our operating efficiency moving forward.”

About YP Corp.
YP Corp. is America’s Local Online Yellow Pages™ and offers businesses a simple and affordable way of creating a web presence and marketing their products and services to local audiences online. The Company offers an Internet Advertising Package which provides advertisers preferred placement in yellow page search results and their own Mini Webpage ™ where they can provide potential customers with details about their products and services. YP Corp.’s mission is to be the preferred internet local Yellow Pages by offering advertising customers a superior marketing platform to grow their businesses and to provide them with a caliber of service unsurpassed in the industry.



About RightNow Technologies
RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organizations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit www.rightnow.com