DJ: Dow Jones Reports February 2007 Advertising Revenue

Dow Jones & Company (NYSE: DJ) today reported February advertising revenue and volume for its leading print publications.

Advertising revenue at The Wall Street Journal decreased 10.0% in February on a 6.6% decrease in advertising volume, due to declines in the technology, financial, general and classified advertising categories. Technology advertising volume decreased 12.2% as decreases in communications and personal computers advertising were partially offset by increases in software and office products advertising. Financial advertising volume decreased 9.8% primarily due to a decrease in retail advertising partially offset by an increase in wholesale advertising. General advertising volume decreased 5.4% as decreases in auto, pharmaceutical, corporate, aviation and other general business advertising were partially offset by increases in travel, luxury goods and other consumer advertising. Classified advertising volume decreased 3.8% due to a decrease in real estate advertising partially offset by an increase in other classified advertising.

At Barron’s, total advertising revenue increased 0.5% in February on a 0.6% decrease in advertising pages due to an increase in financial advertising partially offset by decreases in general and technology advertising.

International advertising revenue increased 16.6% in February due to increases in general, financial and classified advertising partially offset by a decrease in technology advertising at The Wall Street Journal Asia and The Wall Street Journal Europe.

Local Media Group advertising revenue, on a same property basis, decreased 2.4% in February on an 8.4% decline in volume. Decreases in non-daily (down 16.8%), classified (down 4.5%) and display (down 0.9%) advertising revenue were partially offset by increases in pure* online (up 49.7%) and preprint (up 1.6%) advertising revenue.

* Pure online advertising revenue represents advertising that is not part of a print and online bundled offer. In January 2007, pure online advertising revenue was up 90.0%


Dow Jones & Company (NYSE: DJ; dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Licensing Services, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones provides news content to CNBC and radio stations in the U.S.