WebTrends Appoints Timothy Kopp as Chief Marketing Officer

WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the appointment of Tim Kopp to chief marketing officer. Reporting directly to CEO Greg Drew, Kopp is responsible for all marketing and branding aspects of the WebTrends business.


With over 10 years of broad-based experience in technology and marketing, Kopp comes to WebTrends from the Coca-Cola Company (NYSE: KO), where he led the Worldwide Interactive Marketing Organization. In his previous role at Procter and Gamble (NYSE: PG) Tim led the Interactive Marketing Organization for the Beauty Care Division, which is approximately $17 billion in annual sales.

"The media landscape is changing as consumers continue to spend more time with everything from online video to mobile devices to gaming," said Tim Kopp, chief marketing officer, WebTrends, Inc. "What's exciting is that WebTrends is uniquely positioned to capitalize on this massive shift by providing the much-needed hub for marketing in these fragmented media channels. It's proving to be the essential solution for enterprise businesses to acquire customers, build loyalty, optimize results, and gain valuable insight from every interaction."

"We are extremely excited to have Tim on our team. His experience leading the marketing efforts for world-class brands like Coca-Cola and Procter & Gamble speaks volumes about his expertise," said Greg Drew, WebTrends CEO and president. "Plus, his leadership role in interactive marketing, his groundbreaking strategies for integrating emerging media into broader communications planning, and his brilliant advertising strategies across multiple media channels demonstrate just how valuable an asset he will be at a forward-thinking company like WebTrends."

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com