SAP to Demonstrate Retail Industry Leadership at National Retail Federation Annual Convention and EXPO

Demonstrating its ongoing success in the retail industry, SAP AG (NYSE: SAP) today provided details about the company’s planned activities and announcements at the world’s leading retail event – the National Retail Federation (NRF) 96th Annual Convention and Expo, being held at the Jacob K. Javits Convention Center in New York, NY, January 15-17.

On Tuesday, January 16, Kevin Plank, chairman, CEO and president of Under Armour (NYSE: UA), and Bill McDermott, president and CEO of SAP Americas, will deliver a Super Session keynote entitled, “Inspiring a Trend.” This session will focus on the phenomenal growth of the Under Armour brand and how it continues to inspire a new generation of athletes. Plank and McDermott will discuss how Under Armour, an SAP customer, is driving success across the retail supply chain and leveraging enterprise business solutions to support its growth and innovation.

“The retail sector continues to be a catalyst of growth for SAP, and our customers’ trust is evident in their selection of SAP as the standard for their business,” said Bill McDermott, president and CEO, SAP Americas. “We are excited to participate at NRF in many ways, and I am especially honored to share the stage with Kevin Plank, one of the country’s leading CEOs.”

In addition, SAP said it will announce several new customer deals at NRF, continuing its successful track record from 2006, during which SAP announced a dozen new customer relationships in the retail space, including Au Bon Pain, Beall’s, Chico’s, Foodstuffs South Island, Free Record Shop, Kenneth Cole, Shane Co., Sport Chalet, Virgin Entertainment and Wumart. With more than 30 years’ experience in business software and expertise from relationships with more than 3,800 retailers worldwide, SAP understands how to help retailers gain a strategic and competitive advantage.

SAP will field a large exposition booth (#1601) at NRF that will feature solutions in store and channel management, category and merchandise management, buying and vendor management, demand management, supply chain management and core operations. SAP will also host an alliance area within the SAP booth where visitors can review SAP alliance solutions and services from Accenture, CIBER, IBM and Microsoft.

In addition to customer announcements, the company also said it will use NRF to introduce Jim Mattecheck as the new senior vice president and general manager for retail. Mattecheck has over 25 years of software and technology experience. Prior to joining the SAP retail group, he was executive vice president at SupplyChainge, an emerging technology company focused on providing an optimization engine that dramatically reduces lead times associated with short life cycle products. Mattecheck has spent the majority of his career focused on the retail applications market, and his experience gives him a unique perspective on the retail industry.

About SAP for Retail
SAP for Retail is a solution portfolio that helps retailers understand their business, anticipate the needs of their business and inspire their customers, employees and shareholders by delivering results. SAP for Retail is an end-to-end set of retail solutions including the development of demand intelligence (through the acquisition and integration of Khimetrics); merchandise management and planning; store operations (through the acquisition and integration of Triversity POS solutions); and base finance and HR solutions. SAP for Retail helps retailers of all sizes to create shopping experiences that their customers will want again and again, by providing the ability to make the right decisions quickly and profitably (Additional information at http://www.sap.com/retail/)