Teknosa, Turkey's leading electronics chain, has selected Oracle(r) Retail applications to optimise inventory management and allocation, and improve customer loyalty, Oracle announced today. The Oracle Retail applications will help Teknosa to plan the profitability of categories and ensure availability for key products, in order to maximise growth and enhance service levels across its multiple sales channels, including its 144 stores.
Teknosa will deploy Oracle Retail Merchandising System and Oracle Retail Category Management in multiple phases throughout 2007.
With its comparatively high GDP per capita, and a population of 70 million, the Turkish market grew by more than 10 percent last year and remains an attractive proposition to foreign retailers looking to expand globally. As the market becomes increasingly competitive, Teknosa wanted to maintain its market-leading position by continuing to offer Turkish consumers state-of-the-art products from the best global brands at affordable prices across its e-commerce, telephone and store operations.
"In order to reach the next level of retail maturity, we needed to enhance our customer experience," said Mehmet Nane, General Manager at Teknosa. "We believe that with Oracle Retail, we can optimise inventory to more accurately identify and plan to sell the right products, for the right prices and in the right numbers. The proven expertise of the solution will help us to implement best practice processes for retail, with a phased roadmap for delivering results and promoting rapid speed to value."
Having updated its 24x7 telephone sales and e-commerce offerings in 2005, Teknosa turned its focus to modernising its IT infrastructure and realised that a best practice approach to retailing processes was required in order to compete more effectively. With Oracle E-Business Suite as the backbone for its entire business, Teknosa understood Oracle's commitment to and expertise within the retail industry. Pilots with Oracle and its partner, Accenture, demonstrated how to better manage inventory, category, allocation, replenishment and pricing and in November 2006, Teknosa selected Oracle Retail.
Mehment Nane continued, "Teknosa wanted a strategic partner for the future. The relationship with Oracle has developed over the last six years and Oracle Retail now delivers an even stronger value proposition to us. Oracle Retail's credentials with global brands combined with its strategy for a phased implementation path, has helped us to identify how to achieve a rapid return on investment, while allowing for easy integration with future implementations as our business grows."
"We are committed to helping Teknosa compete more effectively in the increasingly competitive Turkish market," said Graham Newland, Senior Director Retail EMEA, Oracle Retail. "Teknosa is a great example of how retailers are becoming more aware of the impact their IT systems can have on the bottom line and how this can be aligned with business requirements to improve margins and drive corporate growth."
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