|
|
Nokia and Warner Bros. Digital Distribution today announced an agreement for high-quality content based on popular Warner Bros. Entertainment brands to be made available for consumer downloads through the Nokia Content Discoverer client, embedded in millions of Nokia devices currently available in markets around the globe.The multi-country agreement will create a dedicated Warner Bros. mobile content "storefront" available to consumers through the device-resident Nokia Content Discoverer client, part of Nokia’s complete mobile content ecosystem. Compatible with leading Nokia handsets based on S60 and Series 40, Nokia Content Discoverer is embedded as an on-device portal in more than 20 Nokia handset models, comprising millions of devices currently in the marketplace through leading mobile operators and retail outlets worldwide.
At service launch, mobile subscribers in select European and Asian countries will be able to explore the dedicated Warner Bros. Entertainment channel and discover images, tones, games and video clips. The consumer offer brings together premium and promotional content from some of the world’s most revered entertainment brands, including Looney Tunes, Hanna-Barbera, DC Comics, Superman Returns, Charlie and the Chocolate Factory, V for Vendetta, Dukes of Hazzard and Batman Begins.
"This agreement represents a key addition to our Nokia Content Discoverer program, providing Nokia customers with a convenient and familiar place to shop for the world’s most popular entertainment content," said Brad Brockhaug, Director, Business Development and Channels, Forum Nokia, Nokia’s global developer program. "Nokia Content Discoverer is part of a content ecosystem designed to improve access to mobile content downloads for millions of subscribers. These consumers now will be able to personalize their mobile devices with their favorite Warner Bros. content."
Nokia Content Discoverer facilitates easy access to downloadable content by mobile subscribers through a collection of shopping mall "stores" run by branded content providers, leading content aggregators and mobile service providers. Operators are able to build their own branded mobile shopping mall, with better positioning of content and the presence of the operator's brand on the device, generating higher adoption. Consumers’ experience of content shopping is greatly enhanced through Nokia Content Discoverer’s advanced on-device caching of content catalog metadata which allows free browsing of the content stores in the mobile mall, as well as automatic content updates, integrated preview/prelisten and proficient content installation capabilities.
"Nokia Content Discoverer offers a new channel for us to distribute Warner Bros mobile content. It also provides end consumers with more choice and ease of access in this increasingly sophisticated space," said Billy Wright, Vice President of Global Wireless, Warner Bros. Digital Distribution. "We are delighted to work with Nokia on this unprecedented launch and look forward to working together on further opportunities in the near future."
Nokia Content Discoverer is currently embedded in select S60 and Series 40 devices available in the global marketplace, including the Nseries multimedia devices (Nokia N70, N71, N72, N73, N80 and N93), Eseries devices for enterprise users (Nokia E50, E60, E61 and E70), Nokia 5500, and Nokia 3250 handsets currently available in mainland China and on Nokia 6131 devices in China and other Asia-Pacific markets. Nokia Content Discoverer is expected to be in the hands of over 20 million consumers worldwide by the end of 2006.
More information about Nokia Content Discoverer is available online at: www.nokia.com/NCD
To download the Nokia Content Discoverer client to additional Nokia devices based on S60 Platform visit: www.nokia.com/catalogs
About Forum Nokia
Nokia's global developer program, Forum Nokia connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises. More information is available at www.forum.nokia.com
About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com
No comments:
Post a Comment