AMZN: Edutopia Teams up with CustomFlix to Distribute Award-Winning Educational Programming on Customizable DVDs

Edutopia, a magazine published by The George Lucas Educational Foundation (GLEF) as part of a mission to reinvent schools for the twenty-first century, today announced a partnership with CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc. (Nasdaq:AMZN), to distribute DVDs of exemplary educational programs using the CustomFlix Create Your Own DVD(TM) service.

This on-demand service gives educators the unprecedented opportunity to browse nearly 100 award-winning GLEF documentaries on the best practices in K-12 education, and choose only the clips they want to include to create customized educational DVDs for presentations, workshops, and in-classroom use. Educators also benefit from the flexibility of choosing from a wide range of topics, such as professional development, technology integration, business and community involvement, and much more, to find the clips most relevant to their classrooms.

"Edutopia's founding principles are steeped in the tradition of integrating technology with education to foster a better learning environment," said Kate Rodler, publisher of Edutopia. "In working with CustomFlix, Edutopia merges its wealth of knowledge with the power of on-demand technology to answer the desire for customization and technology integration in our schools."

In addition to creating their own DVDs on the Edutopia website or CustomFlix E-Store, educators can also access a number of pre-made DVDs on Amazon.com on topics including technology integration, project-based learning, social and emotional learning, assessment, school-to-career education, math, and science.

"Innovative educational content from GLEF is an excellent match for the CustomFlix Create Your Own DVD service," said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. "Not only will educators be able to pick and choose educational content that is most relevant for their classrooms, but also, GLEF can share its practices nationwide by making its content available to millions of Amazon.com customers."

The DVDs created by the CustomFlix Create Your Own DVD service boast uniquely customized artwork, professionally packaged DVD faces, and covers in overwrapped amaray-style cases, and can contain up to 10 segments or 90 minutes of video.

Educational professionals can purchase the Create Your Own DVD GLEF content at www.edutopia.org/products/dvd , www.customflix.com/Edutopia , or search for pre-made DVDs on Amazon.com.

About Edutopia

Edutopia, the official magazine of The George Lucas Educational Foundation (GLEF), was launched in 2004 as part of a mission to reinvent schools for the twenty-first century. Founded in 1991 by filmmaker George Lucas, GLEF is a nonprofit organization that chronicles and advocates innovative practices in education. In addition to publishing Edutopia, it produces documentaries and publishes books, DVDs, and CD-ROMs. To find out more about Edutopia magazine and GLEF's resources, visit us at www.edutopia.org

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., is the leader in Disc on Demand services for enterprise and independent media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners and filmmakers to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via Disc on Demand, adding thousands of hours of media content to Earth's Biggest Selection on Amazon.com.