YHOO: Yahoo! Serves Up New Web Property with Launch of Yahoo! Food

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today launched Yahoo! Food, a comprehensive new lifestyle Web site that will enable consumers to discover the best of food information and content online. The new site combines content from celebrity chefs, a searchable recipe database and personalization features, as well as a built-in user community around the topic of food. Yahoo! Food is the company's latest example of developing a unique user experience through the combination of social media tools and high-quality licensed, original and video content that, in turn, creates additional marketing opportunities for advertisers.

"Yahoo! Food was designed with the everyday cook and food lover in mind," said Deanna Brown, general manager, Yahoo! Lifestyles. "Food is a necessity for everyone and an obsession to others, and we are thrilled to combine all these food features from great partners and marketers and present them in a seamless, integrated experience."

Celebrity Chefs, Publishers Partner with Yahoo! to Reach Everyday Cooks

Yahoo! Food is teaming up with an impressive roster of notable partners including Martha Stewart Living Omnimedia, Wolfgang Puck Worldwide, Inc., Every Day with Rachael Ray, Food & Wine, Epicurious.com (online home to Bon Appetit and Gourmet), Allrecipes.com, Cook's Illustrated, EatingWell, Taste of Home, Reader's Digest and many more who will share video and informational content throughout the site to provide consumers with an in-depth food experience.

Raising the Bar for Online Food Features, Network Integration and Easy-to-Use Tools

Yahoo! has created a sleek user interface, with powerful search tools and thoughtfully integrated editorial features, making it a one-stop food destination. Yahoo!'s search technology indexes thousands of recipes, which is enhanced through a unique technology partnership with Allrecipes.com. Users can search by ingredient, cuisine, special days, taste or mealtimes. Additionally, rich personalization and social media tools enable users to rate, review and share recipes online. Yahoo! Food also features a "MY FOOD" module on every page to help users easily save and retrieve recently reviewed articles, recipes and searches. Other popular properties from Yahoo! are integrated with Yahoo! Food including Yahoo! Answers, which highlights contextually relevant questions about food, and Yahoo! Local, which features extensive dining guides, restaurant ratings and reviews from around the country.

Opening the Door for New Marketing Opportunities

Yahoo! Food gives advertisers and marketers, such as Masterfoods USA and LendingTree.com, the opportunity to reach its key consumers in a vibrant and active online community.

Diverse Array of Bloggers and Original Video Content

Yahoo! Food will initially feature 13 reputable bloggers who will blog about all things food, including: Marcus Samuelsson, "The Continental Chef"; Art Smith, "Back to the Table"; Donatella Arpaia, "Donatella's Dish"; Serious Eats' Ed Levine, "Ed Levine Eats"; and Frank Stitt, "Southern Table," among many others. In addition to blogs and video segments from partners, Yahoo! will be developing a new original online video show called "Cheap and Easy" featuring new culinary talent, Brooke Peterson, to help round out the unique and compelling content to keep users engaged with Yahoo! Food.