TXN: Texas Instruments strengthens commitment to Russian-speaking markets with dedicated support structure

Building on its commitment to provide innovative semiconductor solutions to fast growing markets, Texas Instruments (TI) [NYSE: TXN] announced today that it is providing new levels of support to Russian-speaking markets to extend its local customer service. The enhanced technical service and support structure includes a local representative office in Moscow, a dedicated website and live technical information and support on a local phone number from its European Product Information Center (EPIC) - all in Russian language.

With current growth levels in the electronics industry reaching 20 percent in Russian-speaking markets according to WSTS, countries such as Russia, Ukraine, Belarus and Kazakhstan promise sustained business opportunities for the semiconductor industry. TI has already been supporting these markets for over nine years, and is now taking its commitment to the next level with local-language resources and support specifically targeted at design engineers in the region.

TI has created a Russian-language website at www.ti.com/ru to offer the Russian-speaking engineering community information on TI's digital signal processor, high-performance analog, logic, linear and microcontroller products and solutions as well as details of Russian-language training sessions. The website also provides information on specific application solutions and the list of TI distributors throughout the region from whom customers may obtain technical support services, as well as from TI's representative office in Moscow.

"At TI we have a long-standing strategy of being close to our customers, a very important part of which is being able to offer direct local support. We are pleased to use this new opportunity to pursue that strategy, so that we can even better understand customers' needs and offer solutions tailored to their specific design requirements," said Jean-Francois Fau, TI President Europe, Middle East & Africa (EMEA).

For the past ten years, through its University Program, TI has been supporting the most influential universities in Russia with access to leading-edge technologies such as Digital Signal Processing and ultra low-power microcontrollers. Today there are 46 "DSP Labs" in Russia, four in Belarus and ten in Ukraine. Last year, in Moscow and Novosibirsk, TI ran hands-on workshops for academic DSP users helping to support and accelerate the adoption of TI technology by the industry.

In 2007, TI will hold its industry-renowned Developer Conference in Moscow for the second time, dedicated to providing design engineers and managers in the region with targeted, technical training and information in a variety of application areas, and enabling them to find optimal solutions for their application designs.

Headquartered in Dallas, Texas, TI has over 30,000 employees worldwide and its revenues in 2005 exceeded $12 billion. Its operations in Europe, Middle East and Africa (EMEA) include offices in 19 countries, with 12 research and development centers and an advanced BiCMOS/CMOS wafer fabrication facility in Freising, Germany.


How to Contact the TI Russia Team
Russian-language EPIC hotline: +7 (4) 95 98 10 701
Russian-language website: www.ti.com/ru
TI distributors in Russia:
EBV Elektronik
ITC Electronics
Compel
Silica (An Avnet Company)
Scantirus
Spoerle (An Arrow Company)