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VeriSign, Inc. (NASDAQ: VRSN), the leading provider of intelligent infrastructure for the networked world, today announced that it has engaged two world-class agencies from the Interpublic Group (NYSE: IPG) and a technology policy specialist agency to help the company expand its global brand footprint, drive increased customer demand and build its industry leadership presence around the world. The new integrated agency model is part of VeriSign's broader organizational efforts to fully leverage its unique business assets and capitalize on the growing market demand for digital infrastructure services."VeriSign believes we've entered the 'Any Era' – a major shift in the way people work, play and live as the world moves from physical to digital," said Melanie Branon, vice president of Corporate Marketing, VeriSign. "Businesses must now respond to boundary-less consumer demands, from anywhere, anytime, over any device, and the right digital infrastructure is critical to success. To reach those broader audiences, VeriSign needs to not only deliver great services and solutions, but we also need to drive targeted awareness, differentiation and demand creation through integrated marketing across multiple media venues. Together with our new strategic agency partners, we expect to capitalize on the ‘Any Era’ opportunities."
As part of today's news, VeriSign has expanded its relationship with global advertising agency McCann Erickson; announced Weber Shandwick as its new global public relations partner; and extended its work with technology policy firm 463 Communications. Both McCann Erickson and Weber Shandwick are part of Interpublic Group, and 463 has strong historical connections to both VeriSign and Weber Shandwick's PR team. The three firms will work together as part of a "brand demand team" that will efficiently expand VeriSign's market presence through focused customer insight, visible industry leadership and streamlined marketing processes.
"We're excited to partner with Weber Shandwick and 463 to help VeriSign pursue its compelling vision," said Dave Boede, president of McCann Erickson Salt Lake City. "Very few clients truly commit to the integrated marketing concept, and we believe VeriSign is well-positioned to engage its business-to-business customers in innovative ways that showcase the company’s digital infrastructure solutions for media and entertainment firms, telecom carriers and enterprises.”
About the Companies
McCann Erickson Worldwide (www.mccann.com ) is the world’s leading global advertising agency network, with operations in more than 130 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, one of the largest marketing communications companies in the world, which is part of the The Interpublic Group (NYSE:IPG).
Weber Shandwick (www.webershandwick.com ) is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation and issues management, and offers corporate communications counseling services. Weber Shandwick also provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. In 2006, Weber Shandwick was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for outstanding achievement in public relations. Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), which is one of the world's leading organizations of advertising agencies and marketing services companies.
463 Communications (www.463.com ) is a strategic communications consultancy that specializes in helping technology companies, associations and coalitions with their policy, regulatory and public sector goals.
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