AAPL: Warner Bros. And Apple Bring Television Favorites To iTunes

Warner Bros. Home Entertainment Group and Apple® today announced that classic hit programming from Warner Bros.’ vast television library is now available for purchase and download on the iTunes® Music Store (www.itunes.com). The new content features favorites such as the hugely popular sitcom “Friends,” sci-fi epic “Babylon 5” and some of the most popular sketches from “MADtv,” as well as animated classics including “The Jetsons” and “The Flintstones.” iTunes offers over 150 TV shows for $1.99 per episode for viewing on a computer or iPod®.

Also available is the never-before-seen pilot episode of “Aquaman”–a grounded, contemporary reinterpretation of DC Comics’ Aquaman mythology from the acclaimed writing/producing team of Alfred Gough and Miles Millar (“Smallville”).

“Making our television content available to iTunes consumers is an important step in our digital distribution strategy,” said Simon Kenny, president, Warner Bros. Digital Distribution. “This deal fits perfectly with our philosophy of providing consumers with access to our world-class entertainment properties across the widest selection of platforms and devices available.”

“We’re thrilled to add hit programming from Warner Bros. as we continue to grow our video catalog with the best current and classic television programming,” said Eddy Cue, Apple’s vice president of iTunes. “iTunes is the world's most popular online video store with over 35 million videos sold.”

With Apple’s legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac® and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 9,000 music videos, Pixar and Disney short films, a variety of hit TV shows, and more than three million songs from the major music companies and over 1,000 independent labels.

Pricing and Availability
iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from www.apple.com/itunes. Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. Television shows are available in the US only, and video availability varies by country. Television shows are $1.99 (US) per episode, and music videos and short films are $1.99 (US) each.

The Warner Bros. Home Entertainment Group was founded in 2005 to bring together all of the Warner Bros. Entertainment businesses involved in the digital delivery of entertainment content to consumers, including home video, online, wireless, games and anti-piracy and emerging technologies operations. WBHEG is a strategic recognition of the ongoing changes in the way consumers view entertainment product and seeks to maximize current and next-generation distribution scenarios to make the Studio’s content available to audiences through as many channels, platforms and devices as possible.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.